That is just as true for businesses that serve other businesses (B2B) as it is for those that serve consumers. It was the recognition of the importance of a strong, modern looking visual identity that led to UHY International spending so much time recently on developing the fresh new UHY branding that we have today.
You will notice the difference immediately on our website, logo, social media and more generally in the way we express ourselves online and in print, but the changes go deeper than that.
A statement of our intent
Essentially, our new branding is a statement of intent. UHY is and always has been a collaborative network of independent member firms. Our branding both develops and reflects that unity and makes the connection even more obvious, to our customers, our people and our partners.
This unified approach adds to the sense of a network that works seamlessly to solve our clients’ challenges, by bringing all the myriad services and specialisms offered by UHY firms into a single accessible brand. It tells clients they can expect the same high level of service and technical expertise wherever in the world they engage a UHY member firm.
This unified brand approach gives a sense of quality and agility. Quality, because everyone in the organisation is working towards the same goal, which is maximising efficiency around the network. Agility, because as one unified organisation we are able to identify the relevant resources for every client and project quickly and easily.
A single brand also gives clarity to clients. They can see that their relationship with a single UHY firm grants an entry point into a deep global service offering. That includes all their accountancy, tax and financial compliance needs and a range of specialised services around business advisory, cybersecurity and more.
Most of all, it gives them reassurance when they access to our range of sophisticated cross-border services that UHY firms in all countries are operating under our strict quality criteria. Our new branding cements UHY’s position as a trusted advisor in all aspects of business activity, domestically and internationally.
A sense of belonging
A fresh, unifying brand also gives our global offices a sense of belonging. They are independent firms in their own right, but they are also part of a wider organisation. If their clients need cross-border advice, or a more specialised service, UHY firms know they can tap into a global network of expertise and experience.
Again, that has always been true, but our new branding makes UHY’s fundamental USP – local relationships combined with global reach – even more compelling.
Using our new brand guidelines, local teams will take ownership of that UHY vision, innovate with freedom and speak with a single voice when it comes to identifying new clients and supporting existing ones. It tells those clients that UHY can meet their needs today and in the future, wherever their ambition and talents take them.
Those are considerable benefits, but a strong brand also comes with responsibilities. Every UHY colleague is aware that they represent our brand in everything they do. Wherever they are, and whatever their particular specialisms and areas of expertise, UHY members are brand ambassadors for the network as a whole. Using brand guidelines properly and consistently plays an important role in this.
A lot of thought and planning has gone into the new brand. It gives a clear and appealing message about what we do, how we do it and the difference we make to our clients. It sends a positive signal about UHY’s values and ambitions for 2025 and beyond.